Marketing is important, as we all do it every day. We market a product, a service or simply ourselves, and when we do marketing we perform a generous
Use illustrations more often
Our brain makes sense of images faster than it processes words. If you sell a service, then you probably encountered a situation where you need to
When would you change a light bulb?
There are two reasons to change a light bulb: It's burnt, broken or simply not working.There is a newer, more efficient light bulb, or perhaps, you
How to overcome the short attention span of the modern consumer
The attention span of people is short. True. It's hard to make someone pay attention to almost anything. True. It will become even harder
Is your website “dressed for success?”
"Dress for success" is a saying people use in business conversations. It means that if you wish to become successful, then you should dress up as a
Words are losing their power
Marketers too often get hung up on using the "right" words. Words are important. Words are the psychological ingredient that makes it possible for
How consumer traffic channeling has changed and why you must change too
In my previous post, titled "What's wrong with how we view consumer traffic?" I presented the modern marketer view of consumer traffic and how it's
What’s wrong with how we view consumer traffic?
It's wondrous to me how businesses talk about traffic today. We live in a time when it's never been easier to interact with other people online or
It’s easy to get exposure when you do this
Every business seeks exposure. In the world of digital, getting exposure is easier than ever. The goal, of course, is getting someone to pay attention