Our brain makes sense of images faster than it processes words.
If you sell a service, then you probably encountered a situation where you need to define what your service really means to your customers, explaining the attainable benefits at the end of the transaction.
It can become hard explaining your solutions sometimes, especially when you are trying to sell something that is very technical or new, or in other words, unfamiliar.
You may have already realized that the easiest way of explaining something new is first to understand who the audience you
When you are clear on who is listening, then you can use analogies your audience is already familiar with in order to bridge the gap between the known and the unfamiliar.
Illustrations are an incredible shortcut.
An illustration may be a photo, a 2d/3d graphic, or a flow chart.
When you truly know your audience and understand what they care about, then it becomes worthwhile creating an illustration, or perhaps a few illustrations, that you can use with your marketing. So every time you need to explain something that sounds complicated in words, you can simply show an illustration.
When people see an image, their brain becomes more engaged.
The goal is to help people imagine themselves enjoying the benefits of your product/service and to walk them through the process of attaining that product/service.
People must imagine themselves doing something before they actually do it, and it’s your job to engage their imagination.
Illustrations are not a replacement for words, but they can help you break down complicated subjects and save time for you and your prospects.
Another perspective is viewing illustrations as an opportunity
Today, many businesses don’t take advantage of really thoughtful graphical work. Illustrations can make a big difference in your business, and it’s never been easier hiring a graphic designer
Start making one illustration, and feel free to let me know if you need help creating it.
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