The attention span of people is short. True.
It’s hard to make someone pay attention to almost anything. True.
It will become even harder getting people to pay attention in the future. Very likely to be true.
Getting your message in front of people has never been easier. Also, true.
Albert Einstein said: “No problem can be solved from the same level of consciousness that created it.”
Do you see the real problem here?
You are trying to make people pay attention to you or your content. That’s the problem. Stop trying to make people pay attention. It’s not possible.
People pay attention only for two reasons:
- You showed up with something they care about.
- You or your content appears to them as entertaining.
Or both! In other words, don’t be boring.
If you believe you have created something that matters, yet, people aren’t responding to you, then perhaps you are reaching out to the wrong people.
If you think you are entertaining, yet, people aren’t engaging with you, then perhaps you are engaging with the wrong crowd/culture.
If you are able to generate a positive response from some people but not enough people, then you may need to understand your audience better and/or incorporate new tactics.
If you tried reaching out to many different kinds of people, and I mean really tried and really many times, yet everything just seems to fail, then it could be that what you have to offer does not matter as much as you hoped it to matter to the people you seek to serve.
At least not now.
And it may be better to invent something new, rather than to try and convince people to buy a product or to buy into an idea they don’t want or are not ready to adopt.
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