Google was launched for the first time in 1998. Only 25 million websites were indexed. Over time, Google improved many things: its algorithm, the
Words are losing their power
Marketers too often get hung up on using the "right" words. Words are important. Words are the psychological ingredient that makes it possible for
How consumer traffic channeling has changed and why you must change too
In my previous post, titled "What's wrong with how we view consumer traffic?" I presented the modern marketer view of consumer traffic and how it's
What’s wrong with how we view consumer traffic?
It's wondrous to me how businesses talk about traffic today. We live in a time when it's never been easier to interact with other people online or
Do take it literally
When you speak up, we are most likely to take your words literally, than not. The saying “don’t take my words literally”, really means I have not
It’s easy to get exposure when you do this
Every business seeks exposure. In the world of digital, getting exposure is easier than ever. The goal, of course, is getting someone to pay attention
Simple is the wand, and work is the magic
We live in a very complicated, noisy world. Humans have advanced in many directions through science and literature. Hence, if you want to specialize
The hardest part of delegating work
There is a lot of hype about Delegation. We keep hearing this word, and how it's important for growth. It's no doubt that delegation is necessary.
Two principles all well-performing marketing campaigns have in common
A clear message that communicates how your product helps your customers survive and thrive.A behavioral tracking and optimization plan that seeks to